Through an internet-based computer simulation, your team will be placed in a realistic international business setting where you will start up and run a company two years in compressed time (eight rounds of decision making). Repeatedly, you will be expected to plan and execute a business strategy by undertaking coordinated marketing, human resources, operations, finance, and accounting actions.

- Develop management skills by giving an integrated perspective of the entire business operation. - Experience the challenges and rewards of the entrepreneur by starting up and running a new business venture. - Build confidence through knowledge and experience. - Develop strategic planning and execution skills within a rapidly changing evnironment. - Crystallize the linkages between business decisions and financial performance. - Instill a bottom line focus and the simultaneous need to deliver customer value. - Internalize how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics. - Develop teamwork across functions, opening up new communication links. - Promote better decision making by helping you see how your decisions can affect the performance of others and organization as a whole. - Facilitate learning of important business concepts, principles, and ways of thinking.

Acceptance into the Engineering Management Program or permission of the instructor.

Access to the Strategic Corporate Management software can be purchased online with a credit card at: https://web.marketplace-simulation.com/home/purchase/purchase.php. Flash demos have been prepared to introduce you to the Marketplace software. Please to to the following web page: http://marketplace-simulation.com/sample-screens/flash-demo.php.