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TLEN 5130: Telecommunications Business Strategy
Description
Covers concepts, strategies, and practical implementation of market oriented business strategy in the telecom industry grounded with real world examples. Topics: Positioning, segmentation/targeting, technology adoption, advertising/outreach, communication strategies, product management, sales process, and business intelligence.
Prerequisites
TLEN 5010 Network Economics and Finance 1
Education Officer (EO)
Required
Textbooks
Drucker, The Essential Drucker.
Hardware & Software
Internet and e-mail access. Students will access course materials using WebCT. Go to webct.colorado.edu for logon information and browser settings.
Sample Lectures and YouTube Vignettes
| Lecture Title | Semester | Year | Type |
| Thu, Jan 15, 10 59 AM | Spring | 2009 | Lecture |
| Tue, Jan 13, 11 03 AM L1 | Spring | 2009 | Lecture |
Upcoming & Previous Offerings
Meeting Days Legend: Monday (M), Tuesday (T), Wednesday (W), Thursday (R), Friday (F), Saturday (S), Sunday (U)
Summer Terms: M = Maymester, A = 1st 5 weeks, B= 2nd 5 weeks, C = 8 weeks, D= 10 weeks
Refer to the Academic Calendar for specific dates.
| Semester | Term | Time | Days | Location | Instructor | Additional Instructors |
| Spring 2009 | 11:00 AM - 12:15 PM | TR | ECCS 1B28 | Cadwell, C | ||
| Fall 2007 | 01:00 PM - 02:15 PM | MW | ECCS 1B28 | Cadwell, C | ||
| Fall 2006 | 12:30 PM - 01:45 PM | MW | ECCS 1B28 | Cadwell, C | ||
| Spring 2004 | 06:00 PM - 08:30 PM | W | ECCS 1B12 | Nixon, M |
