EMEN 5430: Software Product Management

Description

Explore agile product management activities from product concept to launch while ensuring both market visibility and customer satisfaction. Covered topics include market research and opportunity analysis, software requirements management, pricing and profitability, end user testing, operational readiness, validation of requirements, technical solution and product integration.

After successful completion of the course, the student will understand how to ensure both market visibility and customer satisfaction for managing software and other products from conception to launch. The student will learn to conduct market research and perform opportunity analysis. They will be able to gather and manage software requirements, determine appropriate pricing for profitability, gather alpha-beta program feedback, prepare the developing organization for operational readiness, and establish sales channels and partner strategies.

Outline

What is Agile Product Management
Trend Spotting and Competitive Intelligence for Competitive Strategies
Differentiation
Branding Strategies
Pricing and Financial Performance
New Product Development Basics
Business Case
Product Delivery Process
Launch
Sustaining Engineering, and End of Life
Going International
Ongoing Leadership Concerns

Benefits

Students will learn to manage software product lines with a market and customer focus.

Objectives

After successful completion of the course, the student will understand how to ensure both market visibility and customer satisfaction for managing software products from conception to launch. The student will learn to conduct market research and perform opportunity analysis. They will be able to gather and manage software requirements, determine appropriate pricing for profitability, gather alpha-beta program feedback, prepare the developing organization for operational readiness, and establish sales channels and partner strategies.

Prerequisites

None.

Education Officer (EO)

Required

Textbooks

None.

Hardware & Software

Web and e-mail access required. Students must register on the web at ecollegedirect.ecollege.com for the eCollege companion to this course. This web tool contains all course materials, asynchronous discussion assignments, a grade book, course calendar, and other features utilized by the instructors.

Syllabus

http://emp.colorado.edu/courses.htm

Upcoming & Previous Offerings

Meeting Days Legend: Monday (M), Tuesday (T), Wednesday (W), Thursday (R), Friday (F), Saturday (S), Sunday (U)
Summer Terms: M = Maymester, A = 1st 5 weeks, B= 2nd 5 weeks, C = 8 weeks, D= 10 weeks
Refer to the Academic Calendar for specific dates.

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Semester	Term	Time	Days	Location	Instructor	Additional Instructors
Spring 2010		05:30 PM - 08:00 PM	R	ECEE 265	Dumas, S
Spring 2009		Library Only		ECCS 1B28	Dumas, S
Spring 2007		05:30 PM - 08:00 PM	R	ECCS 1B12	Dumas, S
Spring 2005		02:00 PM - 04:30 PM	F	ECCS 1B14	Glover, M
Spring 2004		05:30 PM - 06:45 PM	TR	ECCS 1B14	Hand, M

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