Description
Rapid development of the Internet and advances in information technology and telecommunications are having significant impacts on the economy and the organization of industries. Internet Economics examines economic, policy, and strategic issues concerning the Internet, the production of information goods, and e-commerce markets. The role the Internet plays in information exchange and commerce, and the forces that determine business strategy in the Internet economy are described with the aid of case studies, and the explanation of fundamental economic concepts. Topics: Internet economy; supply, demand, and market structure; pricing the Internet and information goods, price discrimination, competition and strategic behavior, product differentiation and switching costs, economics of networks, taxing e-commerce and Internet infrastructure, access and information policy. On completion of the course, students will appreciate that economic and policy analysis is an inexact social science-many assumptions and abstractions are required to build practical, real world economic models, which explain the Internet's impact on business and markets in general.
Outline
Review of economic concepts and principles
Electronic commerce, the Internet and the information economy
Market structure, demand and supply
Product differentiation, games, and the market for lemons
Pricing the Internet
Price discrimination and the Internet
Second-degree price discrimination
Consumers search for information
The Internet and intellectual property
Switching costs and lock-in
Market structure, customer acquisition and retention
Network externalities
Network effects and positive feedback
Tying and bundling
Convergence of offline and online markets
Benefits
- Understand how economists use models to solve problems.
- Learn why economics is an inexact social science.
- Learn an interdisciplinary approach to studying telecommunications.
- Develop and practice social science investigative, research, and writing skills.
- Become aware of telecom and Internet economic and policy issues.
Objectives
Provide students with an appreciation of the interdisciplinary approach to studying telecommunications and the Internet. In particular, students will learn that economic and policy analysis is an inexact social science. Many assumptions and abstractions are required to model the underlying economics of the Internet. Students are required to visit local libraries and other research institutions to obtain reading materials, data, etc. for research and investigative activities.
Prerequisites
TLEN 5835 (Economics/Policy/Management Aspects of Telecommunications). Students must understand intermediate algebra, calculus, and statistics.
Education Officer (EO)
Hardware & Software
Web access, local library access, e-mail account, and spreadsheet software.
Syllabus